PRIVACY POLICY

PRIVACY POLICY

Effective Date: June, 2017 This Privacy Policy (“Policy”) describes what information PlayNow Media, POV Horror LLC, and its affiliate and subsidiary companies (collectively, “PlayNow Media,” “we,” “our,” or “us,”) collect about you, how we use and share that information, and the choices you have about our information collection and processing in connection with your use of PlayNow Media Services (defined below). You can find our address and other contact information below.

WHAT IS THE SCOPE OF THIS PRIVACY POLICY?

“PlayNow Media Services,” means the services provided and made available by PlayNow Media in connection with your browsing and viewing of PlayNow Media multimedia (such as movies and television shows) (“Content”) through PlayNow Media websites, applications, or other interfaces and platforms. PlayNow Media Services also include any other technologies, features, and content we may provide or use on PlayNow Media user interfaces. This Policy is incorporated into the PlayNow Media Terms of Use. If you do not agree with the terms of this Policy or the Terms of Use, please do not use PlayNow Media Services. This Policy does not apply to information that is collected outside of PlayNow Media Services.

WILL THIS POLICY EVER CHANGE?

We may change this Policy from time to time. If we make changes, we will notify you by posting the updated policy and revising the “Effective Date” above. Use of PlayNow Media Services after the posted Effective Date means you accept the current version of the Policy, including any changes made prior to the posted Effective Date. If we make any material changes to this Policy, we will also notify you by email or by means of a notice on PlayNow Media. We encourage you to review the Policy whenever you use our PlayNow Media Services to stay informed about our information practices and the choices available to you.

WHAT INFORMATION IS COLLECTED FROM ME?

Information you provide to us: We collect information that you submit to us. For example, the process of creating or editing your user profile may require you to provide us with a name, e-mail address, phone number, physical address (including postal code), password of your choice and cable provider. When you personalize your profile and use the features of PlayNow Media Services, we will collect any information you voluntarily provide, and we may also request optional information to support your use of PlayNow Media Services, such as a profile picture and birthday. Additionally, we collect any information that you voluntarily enter into any postings, comments or forums within PlayNow Media Services, including private messages you send to other users of PlayNow Media Services. And, if you e-mail us, we will collect your e-mail address and the full content of your e-mail, including attached files and other information you choose to provide to us. Information We Collect Automatically From Your Devices: When you use PlayNow Media Services, we may collect information about the device you use to access PlayNow Mediar Services, including hardware model, operating system and version, Internet Protocol (“IP”) address and other unique device identifiers, mobile network information and information about the device’s interaction with our PlayNow Media Services. We also collect information about how you use PlayNow Media Services, including your access times, browser types, and language preferences. This type of data enables us to understand how often individuals use parts of PlayNow Media Services so we can analyze and improve them. To collect this information, we use cookies and other tracking technologies. To learn more about how we automatically receive and record information when you interact with PlayNow Media Services, please review our Cookies Policy. This policy covers only our use of cookies or tracking technologies; it does not cover the use of cookies or other technologies by third parties. However, options you have to control the use of third party cookies are explained in our Cookies Policy. Location Information: We may collect different types of information about your location, including general information, such as the city, state and/or postal code associated with your IP Address, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access PlayNow Media Services. We may use such location information to customize PlayNow Media Services, including advertising that is presented to you. For example, if you provide a postal code that indicates that you live in a particular city, PlayNow Media Services may be customized with information, features, or advertisements specific to that city. In order to do this, your location information may be passed along to our affiliates, agents, vendors or advertisers. Options you have to control the automatic collection of location information are explained below under “What Are My Choices.” Information from Social Media Networks and Other Third Parties: We may obtain information about you or your use of PlayNow Media Services from third parties and sources, such as our vendors, like web host providers, analytics providers or advertisers. We may combine the information you provide us and information we automatically collected with information from public or third-party sources. You may give us permission to access your information, including personally identifiable information from services offered by third parties, including social media networks. For example, to access PlayNow MediaServices, you may choose to login via Facebook or link your Facebook account to PlayNow Media Services, which allows us to obtain information from your Facebook account, such as your friends or contacts, profile picture, birthdate, gender, or other profile-related information and any other information you have opted to share with “everyone” on Facebook (or similar third party platform). The information we obtain from such third party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences. When you access PlayNow Media Services through social media networks and other third party platforms, you are authorizing us to collect, store and use the information we obtain from third party services in accordance with this Policy. If we combine or associate information from other sources with personal information that we collect through PlayNow Media Services, we will treat the combined information as personal information in accordance with this Policy. Please keep in mind that any information provided to us by a third party may also be subject to that third party’s privacy policy. Payment Information: If you purchase a product or service through PlayNow Media Services, our third party payment processors will collect the billing and financial information they need to process your charges. This may include your postal address, email address and financial information. We do not directly collect or store your financial information, like credit card numbers. However, our third party payment processors may share non-financial information with us related to your purchases, like your name, shipping address and items purchased in order to fulfill your order. Aggregate and/or De-Identified Information: We may aggregate or de-identify certain information that we collect from you so that it no longer reasonably identifies you.

HOW IS MY INFORMATION USED?

In general, the information that you submit or share with us and the information that we collect is used in the following ways: (a) to fulfill the purposes for which you provided such information; (b) to enable you to access PlayNow Media Services; (c) to provide, maintain, protect, develop and improve PlayNow Media Services, including through the use of statistical analysis; (d) subject to applicable laws and your consent where legally required to customize the content and advertisements you receive from us and our trusted partners, which may be delivered to you by us or our trusted partners, and appear on PlayNow Media Services or the services (including websites and apps) of our trusted partners; (e) to communicate with you, including via email, text messages, social media, mail and phone; (f) subject to applicable laws and your consent where legally required, to offer you by mail, phone, email, text message, social media, or application notices additional information, opportunities, promotions and functionality from us or on our behalf, or from our partners or our advertisers belonging to the following industries: clothing, jewellery, arts and entertainment awards, entertainment industry, fun and trivia, movies and films, offbeat, beauty and personal care, building construction and maintenance, commercial and industrial printing, energy industry, industrial goods and manufacturing, office and facilities management, computers and consumer electronics, dining and nightlife, family and community, astrology and horoscopes, occult and paranormal, accounting and auditing, business finance, credit and lending, grants, scholarship and financial aid, investing, food and groceries, biotech and pharmaceutical, health conditions and concerns, nutrition and dieting, hobbies and leisure, home and garden, domain names and domain name registration, internet service plans, web design and development, jobs and education, news, media and publications, occasion and gifts, real estate, sports and fitness, telephony, travel and tourism, vehicles, attorneys and law firms; (g) to prevent or detect a fraud, crime, violation of our Terms of Use, or to otherwise protect the safety of us, our employees, and others; (h) to conduct prize competitions and promotions, as permitted by law; and (i) to comply with our legal obligations. We may use aggregated and/or de-identified data or other data that does not constitute personal information under applicable laws for any purpose, including without limitation in statistical analysis to help us analyze patterns in the use of PlayNow Media Services. To the extent permitted by law, we may also use the information we collect and receive as otherwise described to you at the point of collection or pursuant to your consent. By accessing and using PlayNow Media Services, you consent to our use of your information about you in the manner described in this Policy. If you do not agree or do not consent to the use of your information in these ways, you should not use PlayNow Media Services.

WHEN IS MY INFORMATION DISCLOSED?

We do not disclose your information except in the limited circumstances described below. By accessing and using PlayNow Media Services, you consent to us sharing your information under the circumstances described in this Policy. With your consent or pursuant to your request: We may share or disclose your information if you ask or authorize us to do so. Among group companies: We may share your information with our affiliated and subsidiary companies and joint venture partners for the purposes of processing, analyzing or storing your information or otherwise as needed to provide PlayNow Media Services to you, in each case, consistent with the terms of this Policy. To our trusted third party service providers: We engage third party service providers to perform a variety of services and functions for us. We may share your information with such service providers subject to confidentiality obligations consistent with this Policy and on the condition that the third parties use your information only on our behalf and pursuant to our instructions. We will use contractual or other means to require a comparable level of protection for any personal information that is processed by a third party. Information shared via third party social buttons, widgets and other embedded content: Some of our PlayNow Media Services carry embedded content controlled by third parties for services such as social sharing, commenting and displaying video or images. When you interact with these services, they may collect information from and about you and your interaction with their content, including the URL of the web page you are visiting. This activity will be subject to the privacy policy of and your settings for the third party network or service. Please be aware that they may track your activity, including through the use of cookies or similar technology, without you needing to interact with them. If this concerns you, ensure you log out of their services before using ours. To comply with legal requirements and to protect you, us, and others: Notwithstanding anything to the contrary in this Policy, we reserve the right to retain and disclose your information at our discretion if we believe in good faith that such retention and disclosure is necessary to: (a) comply with relevant laws or to respond to subpoenas, warrants or similar process served on us; (b) protect and defend our rights or property, you, or third parties; or (c) ensure the safety and security of our PlayNow Media Services, systems and of our customers and third parties. In connection with a business transfer: In the event we go through a business transition such as a merger, acquisition by another company, bankruptcy, reorganization or sale of all or a portion of our assets, your information may be sold or transferred as part of that transaction. You acknowledge that such transfers may occur subject to any applicable laws or regulations and are permitted by this Policy. You also acknowledge that the new entity may continue to process your information as set forth in this Policy. If the information has been aggregated, de-identified or otherwise does not identify you personally: We may share or disclose information that has been aggregated, de-identified, otherwise does not identify you or information that you choose to make public, such as your public user profile information. For example, we may develop information concerning PlayNow Media Services’ users, using de-identification processes to help ensure that such information cannot reasonably be re-associated or connected with you as an individual. This Policy does not limit our use or disclosure of de-identified information (i.e., information from which your name and any other personally identifying information has been removed) in any way, and we reserve the right to use and disclose such information to our partners, advertisers and any other third parties at our discretion. If you do not agree or do not consent to the disclosure of your information in any manner described above, you should not use PlayNow Media Services.

WHAT ARE MY CHOICES?

You may opt out of receiving interest-based advertising from us. To find out more about our advertising and how to opt out, please see our Cookies Policy. You may also choose to block cookies. Learn more about cookies, how we use them and how to block them by reviewing our Cookies Policy. You have a right at any time to stop us from contacting you for marketing purposes. When you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional e-mail you receive or by contacting us directly via the contact address provided below. If you choose to not receive marketing communications from us, pursuant to any applicable laws or regulations, we may still send you relationship and/or transactional emails regarding PlayNow Media Services, including, for example, administrative confirmations and notices of updates to our Policy, if we choose to provide such notices to you in this manner. If you access PlayNow Media Services through a mobile device and you do not want your device to provide us with location-tracking information, do not agree to allow your device to share this information with us or disable the GPS or other location-tracking functions on your device, provided your device allows you to do this. Your device manufacturer may provide instructions on how to disable GPS or other location-tracking functions. If you initially consent to the collection of location information, you can subsequently stop our collection of location information at any time by changing the preferences on your mobile device or by uninstalling the application from your mobile device by following the standard uninstall process to remove applications from your device. When you provide us with information about yourself, you may be given the option to opt out of receiving marketing communications from us or others. You can change your mind about your preferences regarding direct marketing at any time by emailing us via the contact information provided below.

HOW LONG DO YOU KEEP MY INFORMATION?

We will hold your personal information on our systems for as long as necessary to provide the relevant PlayNow Media Services to you or for so as long as reasonably required to satisfy the purpose for which you submitted the information, or as required by applicable laws or regulations.

WHAT ABOUT LINKS TO THIRD PARTY WEBSITES?

Links to third party websites may be made available through PlayNow Media Services. Clicking on such advertisements and links will direct you to the website or application of a third party. We are not responsible for the privacy practices or the content of such websites. Any information you provide via those sites is subject to the Privacy Policies on those websites and is not covered by this Policy. We encourage you to read the privacy statements of each and every website you visit or application you use. This Policy applies solely to information collected by us through PlayNow Media Services and does not apply to third party websites or applications. The ability to access third party information from PlayNow Media Services and to link to other websites and locations from PlayNow Media Services is for your convenience and does not signify our endorsement of such third parties, their products, their services, their websites and locations or the content they make available on PlayNow Media Services or on their websites and locations.

HOW IS MY INFORMATION PROTECTED?

We are committed to protecting the security of your information. We use a variety of security technologies and procedures to help protect your information from unauthorized access, use or disclosure. These measures may vary based on the sensitivity of the information that we collect. Even though we take steps to protect your information, no company, including ours, can fully eliminate security risks associated with information. We therefore cannot ensure that our security measures will prevent every unauthorized attempt to access, use, or disclose your information.

WHAT IF MY INFORMATION IS INCORRECT?

We want to make sure that your information is accurate and up-to-date. You may ask us to correct or to remove information that you think is inaccurate. If you would like to exercise any legal rights you may have to access, correct, or delete information about you, to request information about the third parties to which disclosed information about you for the third parties’ direct marketing purposes, or to object to the processing of information, please contact us via the contact information provided below.

WHAT IS YOUR POLICY REGARDING CHILDREN?

You must be 18 years of age or older to use PlayNow Media Services, or have the involvement, supervision, and approval of a parent or legal guardian. In certain jurisdictions, the age of majority may be older than 18, in which case, you must satisfy that age in order to become a member. While individuals under the age of 18 may utilize the service, they may do so only with the involvement, supervision, and approval of a parent or legal guardian.

GOVERNING LAW

This Policy and all disputes arising hereunder or relating hereto shall be governed by, and will be construed under, the laws of the State of New York, U.S.A., without regard to choice of law principles. Those who choose to access PlayNow Media Services from locations outside the United States do so on their own initiative, and are responsible for compliance with local laws if and to the extent local laws are applicable. We may limit PlayNow Media Services’ availability, in whole or in part, concerning any person, geographic area or jurisdiction, at any time in its sole discretion.

WHERE IS MY INFORMATION STORED AND PROCESSED?

The information we collect in association with PlayNow Media Services may be transferred to the United States or other jurisdictions that may not provide protections equivalent to those provided in your country of residence. When we do so, we take reasonable steps to confirm that the information is transferred in accordance with this Privacy Policy and as permitted by applicable data protection laws. By accessing or using PlayNow Media Services and/or providing us with your information, you consent to the collection, transfer, storage, and processing of your information outside of your home jurisdiction. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

THIRD PARTY SERVICES

Our PlayNow Media Services may make use of social network plugins. When you use a Service that contains plugins, information may be directly transferred from you to the operator of a social network. For information about the social network operators of plugins used in our PlayNow Media Services, please see below: Facebook: Data Controller: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, 2 Dublin, Ireland. For more information about Facebook’s privacy practices, please review their privacy policy. Google+: Data Controller: Google, Inc., Ampitheater Parkway, Mountain View, CA94043, USA. For more information about Google’s privacy practices, please review their privacy policy. Twitter: Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For more information about Twitter’s privacy practices, please review their privacy policy.

DATA

In return for receiving free minutes of ad-free viewing of our content on our PlayNowMedia owned apps, you may choose to be a peer on the Bright Data network. By doing so you agree to have read and accepted the Terms of Service of the Bright SDK EULA: https://bright-sdk.com/eula and Bright Data’s Privacy Policy https://brightdata.com/legal/sdk-privacy.

App users may opt out of the Bright Data network by clicking the “Decline” button on Data consent screen that opens when the app is first launch. App users who previously opted into the Bright Data network, may later opt out by opening the app and navigating to the “Account” tab and clicking on the “Web Indexing” switch. When this switch is moved to the “left”, data collection is disabled. Note: The number of minutes of ad-free viewing app users receive for opting in to the Bright Data network is specified in the data consent screen in the app.

Contact us at support.playnowmedia.com

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